The situation

Each location in the group ran its own profile with enthusiasm but no coordination. Menus changed without being announced, comments sat unanswered through weekends, reviews received replies in wildly different tones depending on who was on shift, and the head office team had no reliable picture of what guests were saying across the estate.

What was delivered

The studio consolidated the work into one calendar covering every location, with location specific content gathered through a simple weekly submission routine for managers. A voice guide settled how the group sounds, community cover answered comments and messages on business days, and reviews across the main platforms were monitored and answered under an agreed style, with genuine complaints routed privately to the relevant manager.

The qualitative outcome

Guests met the same personality whichever location they followed or visited. Managers stopped treating social as an extra chore because the requests arriving from the studio were small and predictable, and head office gained a regular summary of guest themes that started informing decisions well beyond marketing.

This restaurant group profile sits alongside the full catalogue on the services overview, where the disciplines behind the work are described in scope detail.