Analytics and Reporting
Reporting that a busy owner can read in minutes and act on with confidence, linking every number back to a decision.
The service turns platform data into a monthly narrative. Instead of exporting raw dashboards, the team selects the measures that map to the agreed goals, compares the period with the pattern before it, and explains in plain sentences what changed and the most likely reasons behind the change.
Content level analysis names the individual posts and videos that carried the month, and the ones that fell flat, with notes on the creative features behind each pattern. Over several cycles those notes accumulate into a practical playbook for the account, grounded in its own evidence rather than industry folklore.
What the service includes
- A monthly written report matched to the goals in your strategy
- Post and video level analysis of strongest and weakest content
- Audience growth and behaviour notes for each managed channel
- Campaign performance summaries where paid activity ran
- A short recommendations list agreed on the reporting call
How delivery runs
Reports are delivered before the call, never during it, so clients arrive having read the story and can spend the meeting on decisions. Each agreed change is written into the next content cycle, and the following report checks whether the change produced the effect everyone expected.
The scope described on this page for analytics and reporting sits inside the wider services overview, and clients often pair this discipline with neighbouring services as an engagement settles into its rhythm.
Talk about analytics and reporting
If your current reporting is a screenshot and a shrug, this service replaces it with a story and a plan. Enquire via the contact page about reporting for your channels.
Questions
Can reporting cover channels you do not manage?
It can where analytics access is granted, and several clients use this service as an independent read on work produced internally. The scope is stated channel by channel in the proposal so nobody mistakes an observed account for a managed one.
Which measures do you focus on?
The set is chosen with the client at the start and usually blends reach, watch and engagement behaviour, profile actions, and whatever enquiry or sales signals the channels can legitimately evidence. Vanity totals are shown for context but never presented as the point of the exercise.